In the old days you drove to a Blockbuster to rent a movie on VHS, today you stream the same over Netflix. Streaming services offer the same movie night, just a little faster, border-less and without having to rewind tapes and returning them to a store before facing a penalty. Nexflix didn’t change the world on its own. It set on a trend in technology that was happening everywhere. You can’t stream a video to your TV unless you have a fast internet connection. Improved screen resolution on TVs and tablets also added to the attractiveness of streaming services.

It is not far-fetched to compare this technology trend to professional communication. For decades professional have relied on Land-Mobile-Radios. Until there was an app for that. With the same benefits of border-less communication, reduced cost of deployment and operation. Push-to-Talk apps have enhanced capabilities increasing communication efficiency and worker safety.

Land-Mobile-Radio licensing for public safety has been declining for 7 consecutive years, with 2019 marking an all time low,  Donny Jackson wrote in an article on Urgentcomm earlier this year. FirstNet’s mission is to deploy and operate a high speed wireless broadband network for first responders. AT&T said FirstNet tops 1.3 Million connections in 12,000 agencies. And Business Insider sees FirstNet as a proof how rapidly industry-specific networks can be built.

While streaming a live sports event on a high-resolution device has become a new normal, the use of consumer electronics for professional communication has its pitfalls.

You shouldn’t use a consumer phone to replace professional communication.

Smartphone screen repair is an industry on its own. Dropping and breaking phones is a big number in the capital expenditure if an industrial company or first responder agency considers Push-to-Talk applications. This is the reason number one why AINA’s PTT Voice Responder has been widely adopted by professionals globally.

The more PTT applications are used worldwide, the more rugged devices users demand. It became its own competitive market place. There are many articles on the best rugged phones for 2020 and the cool new features they have, including Push-to-Talk. Some of the rugged phones offer wired accessories to emulate what a radio used to be, maybe trying to give it back to them.

Running PTT apps on Smartphones – rugged or not – isn’t enough to provide the simplicity professionals require to be efficient at their jobs. A large number of customers need a single device that is just as simple as their old school walkie-talkie.

Professionals need a purpose-built communication device.

Some rugged phones cost the same as an iPhone, but for professional purposes all of the versatile features of a high-end smartphone have to be stripped away by mobile device management (MDM) so users focus on their work. Simply put: they aren’t supposed to have all the fun apps a smartphone has to offer.

AINA Kepler shapes a new category of dedicated PTT devices by combing grown user habits with modern IoT technology. Turn it on and it just works. Kepler is a dedicated stand-alone device with cloud-based push-to-talk; a rugged and loud speaker microphone, all built into one.

The built-in SIM card gives direct access to the 4G/LTE network, and as a fallback solution AINA’s Direct-Mode Operation can be used for off-network communication.

AINA doesn’t change the radio experience, it’s just radio 2.0.